BRANDING PROJECTS
GOAL
Our goal is to create a brand experience, and this goes far beyond the logo. Branding is the soul, the personality. It’s how your brand truly is and how it aspires to grow. That’s why we meticulously crafted an extensive visual identity marked by an unwavering consistency that nurtures trust in the target audience through detail-oriented design.
WHAT WE DELIVER
A lot goes into a branding project.
Meanings and intentions behind the creation of every detail, mood, color palettes, typography, supporting elements, patterns, logo variations, seals, tagline, iconography, a clear vision of the brand experience…
It’s much more than JUST A LOGO! That’s why branding is so important. This way, you can start showcasing your brand’s personality with an extensive visual identity and a clear vision of what the brand should communicate.
Our goal is to create consistency and build brand recognition that fosters trust. Everything, from the message to the visuals, should have personality and remain consistent across all brand touchpoints. Whether it’s on the website, social media, or even in the way and tone in which an email is responded to, we’ve got you covered!
What is created in a branding project?
We craft an extensive visual identity marked by consistency that nurtures trust in the target audience through detail–oriented design
/ Brand Vision
/ Brand persona or personality
/ A clear competitive differential
/ Moodboard
/ Color palette
/ Typography
/ An extensive visual identity, such as: Logo, logo variations, wordmark, symbol, slogan, stamps, the words of the brand.
/ Photography guidelines
/ Communication guidelines
/ Brand guidelines
PROCESS
1 – Branding questionnaire
This is the first deliverable and consists of a set of questions intended to collect insights and information about the clients expectations for the naming and branding.
2 – Moodboard
The moodboard is a document containing some compositions of visual references that represents different visions for the branding. It is intended to help the client to choose the visual mood that aligns with the expected result for the branding.
3 – Branding (first round)
This is where the first logo suggestion will be presented. Created based on the briefing and feedback from the moodboard, this presentation contains one branding suggestion. Our branding work has a “one concept approach” which basically means that the result of our research, development and considerations is down to one option for round.
4 – Branding (Second round)
If the branding concept is not approved on the first round, or requires changes, a second presentation will be prepared, with a new proposal or the required adjustments. If the second branding option is approved, we go forward to the final delivery. If the second round is approved, but needs some changes, the client still can require adjustments, as long as the main visual concept remains. If none of the brandings is approved, additional costs may apply for a new round (it never happened).
5 – Final delivery
With the proposal approved, the final files and branding guidelines will be prepared and uploaded to a shared folder for download.
INVESTMENT
Branding project prices can also vary depending of the project, however, prices usually starts at €3000
Cost or investment?
We don’t complete a branding project in a few days because it’s not a simple job. We complete a branding project in a few days because we apply the experience gained from over 15 years of working in communication for companies.
ROI (return on investment)
Imagine you are building a business with the intention of making, for example, €3,000 per month. Now consider the premise that a company with a strong, creative, beautiful brand aligned with its segment and target audience earns 10% more than the same company without it. It’s not a bold premise. In 10 months, this branding investment will have returned the investment in our work.
Service Packages
We offer service packages to cover all project needs.
Examples
- Social Media Starter Kit
- Google Search Campaigns
- Social Media Content and management
Related
services
Branding packages may include other services.
- Social Media Content & strategy
- Digital strategy
- Website Design
- Packaging
- Photography & Video
- Motion Graphics
- Naming
- Influencer Outreach
